VANCOUVER, BC, CANADA, July 28, 2020 /EINPresswire.com/ — Bard on the Beach Shakespeare Festival announced today that it has repurposed its mission for this summer to focus on creating new digitally delivered content and experiences, available to local Festival followers as well as to new audiences around the world through digital access.
The Festivalās 2020 virtual focus is represented by a refashioned Bard logo, featuring the phrase BARD BEYOND THE BEACH and the tag line āHearts remote, yet not asunderā (William Shakespeare).
The move comes after Western Canadaās largest Shakespeare theatre festival cancelled its traditional 2020 Season in April, the first break in a 30-year-long annual run in Vancouverās Vanier Park (SenāĆ”kw) that has drawn a total of almost 2 million attendees since 1990.
Festival Artistic Director Christopher Gaze explains: āWe decided to adopt a proactive new approach once weād made the difficult decision to cancel our 2020 Season. Our focus must be to keep the Festivalās stories and spirit alive in the hearts and minds of Festival followers during this āgap yearāā and also reach new people who are able to visit our virtual spaces more easily than a physical location. We are truly excited about what weāre creating, and the new opportunities it offers for growth, relevance and inclusionā.
The new BARD BEYOND THE BEACH logo was designed by Carter Hales Design Lab, the architect of Bardās major visual rebrand three years ago. The agencyās brief this time was to invent a visual symbol of the short-term refocus of the Festivalās business model, while still reinforcing the organizationās core visual brand which needs to continue over time. The new design elegantly merges the two ideas, using a twist in the text and the framing to demonstrate that the Festivalās 2020 programming isnāt bound by physical locations and infrastructure.
Bardās new online programming ranges from virtual interactive gatherings that take attendees behind the scenes to discover how production elements and venue spaces are built, to on-demand content showcasing Festival artists and their work in innovative new ways, as well as a range of interactive digital resources for educators and families. And in August the doors to Bardās new Online Boutique will open, offering Festival-branded merchandise and more.
All Bardās virtual content can be found at bardonthebeach.org; new elements will be added regularly throughout the summer and fall. Some content is exclusive to Festival Members in recognition of their vital support, but most is available to the general public at no charge. That free access is possible thanks to generous contributions from a range of corporate sponsors and foundations and the three levels of government. Says Claire Sakaki, Bardās Executive Director, āWeāve been touched and inspired by the commitment these organizations have made to stay with us this year, despite our Season cancellation and the change in how we are able to acknowledge and celebrate our partnerships. They have stepped up with both financial and moral support. We are proud and grateful to be associated with them.ā
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Source: EIN Presswire