Sustainable tourism market seen topping $7.3T by 2030

By AI, Created 1:12 PM UTC, June 04, 2026, /AGP/ – The Business Research Company says the sustainable tourism market is set to keep growing fast, reaching $7.37 trillion by 2030 as travelers, governments and operators lean harder into low-carbon, community-focused travel. North America held the largest regional share in 2025, while eco-conscious demand remains a major driver.

Why it matters: - Sustainable tourism is moving from a niche preference to a major travel-market force as more travelers seek lower-impact trips that support local communities. - The market’s projected jump to $7.37 trillion by 2030 points to continued investment in green infrastructure, low-carbon transport and responsible lodging.

What happened: - The Business Research Company released a 2026 sustainable tourism industry report focused on market size, competitive landscape and future prospects. - The report says the global sustainable tourism market will grow from $3,748.09 billion in 2025 to $4,294.74 billion in 2026. - The report projects the market will reach $7,369.37 billion by 2030. - North America was the largest regional market in 2025. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The company also made a free sample report and the full market report available online.

The details: - The report defines sustainable tourism as travel that reduces harm to the environment, economy and society while increasing positive outcomes. - The report says the 2025-2026 growth rate is 14.6%. - The report forecasts a 14.5% CAGR from 2026 to 2030. - Growth drivers include rising environmental awareness, more ecotourism destinations, stronger demand for ethical travel choices and sustainable tourism standards. - Future growth is tied to investment in green tourism infrastructure, demand for low-carbon travel, digital platforms that promote sustainable trips and government support for eco-tourism. - The report also points to closer cooperation with local communities as a growth factor. - Anticipated trends include community-based tourism, low-impact accommodation, responsible travel experiences and stronger cultural heritage preservation. - The report says sustainable tourism aims to conserve natural resources, honor local traditions and generate economic benefits for local populations.

Between the lines: - The market forecast suggests sustainability is becoming a buying criterion, not just a brand differentiator, for a growing share of travelers. - A 2023 Global Sustainable Tourism Council survey of more than 33,000 travelers across 35 countries found that 76% planned to travel more sustainably in the next 12 months, up 5 percentage points from 2022. - That survey data helps explain why operators are leaning into offerings that signal lower environmental impact and stronger local benefit. - The report says 2026 editions now include market attractiveness scoring, TAM analysis, company scoring matrices, Excel dashboards, market hotspot infographics and future-trend analysis.

What’s next: - The report expects continued rapid expansion through 2030 as travelers favor greener options and policymakers back eco-tourism. - The Business Research Company has also published related reports on wellness tourism, heritage tourism and tourism events. - The company’s report series suggests tourism subsegments with sustainability angles will remain a focus for market tracking and investment analysis.

The bottom line: - Sustainable tourism is scaling quickly, and the next phase of growth appears tied to infrastructure, policy support and traveler willingness to pay for lower-impact experiences.