Ker & Downey Botswana and Zambia name Andrea Schnoor Communications as PR agency
Ker & Downey Botswana and Ker & Downey Zambia have appointed Andrea Schnoor Communications to handle public relations as the safari operator expands across Botswana and Zambia. The move comes as the company prepares two new camp openings and highlights its conservation and community-focused tourism model.
Why it matters: - The appointment gives Ker & Downey Botswana and Ker & Downey Zambia a dedicated PR partner as the company pushes deeper into luxury safari markets in southern Africa. - The hire comes as the operator expands its footprint with new camps in Botswana and Zambia. - The announcement also puts more attention on the company’s conservation, community investment and low-impact tourism model.
What happened: - Andrea Schnoor Communications has been appointed as the public relations representative for Ker & Downey Botswana and Ker & Downey Zambia. - The announcement was made in Maun, Botswana, on June 24, 2026. - Ker & Downey Botswana described the move as part of a strategy to amplify the company’s voice.
The details: - Ker & Downey Botswana has operated for nearly six decades and focuses on “real safari” experiences with expert guiding, immersive travel and understated luxury. - The company is majority broad-based citizen-owned through parent company Chobe Holdings Group. - Ker & Downey Botswana is the only ecotourism company listed on the Botswana Stock Exchange. - The portfolio in Botswana includes Shinde Camp, Shinde Footsteps Camp, Kanana Camp, Kanana Nyana Camp, Maxa Camp, Okuti Camp, Dinaka Camp and Grays Eden Hotel in Maun. - The portfolio in Zambia includes King Lewanika Lodge and Musesenji River Camp. - Kanana Nyana is a new four-suite camp in the Okavango Delta set to open on October 15, 2026. - Musesenji River Camp is set to open in April 2027 in Lower Zambezi National Park. - Musesenji River Camp is positioned as the easternmost camp in Lower Zambezi National Park. - The camp on the Zambezi River is designed to improve connectivity across Zambia’s wilderness areas, linking the Lower Zambezi with Liuwa Plain. - Ker & Downey’s own aircraft will provide transfers between destinations. - Chobe Impact is an independent not-for-profit founded by the company. - Guest donations, matched from company profits, support children’s education, community empowerment, scientific research and conservation. - The company listed support for Bana Ba Letsatsi, WILDCRU, the Peter Smith University of Botswana Herbarium at the Okavango Research Institute and UNICEF early childhood development work. - The company said each guest journey contributes to those efforts through the nightly rate paid. - Sarah Purchase, marketing director for Ker & Downey Botswana & Zambia, said the company’s conservation, community development and people investment are inseparable from luxury travel.
Between the lines: - The PR appointment signals a push to translate the company’s conservation-and-community story into broader international visibility. - The expansion into Zambia extends the brand beyond a Botswana base while keeping the same low-volume, high-value safari positioning. - The company is leaning on purpose-driven tourism as a differentiator in a crowded luxury travel market. - Andrea Schnoor, founder of Andrea Schnoor Communications, said ASC was built for organizations like Ker & Downey that combine conservation, community and premium experiences.
What's next: - Kanana Nyana is scheduled to open on October 15, 2026. - Musesenji River Camp is scheduled to open in April 2027. - Andrea Schnoor Communications will support the company’s storytelling to global audiences. - Ker & Downey Botswana and Zambia are expected to continue using Chobe Impact to direct guest-linked funding into education, conservation and community projects.
The bottom line: - Ker & Downey Botswana and Zambia are pairing expansion with a stronger communications push, aiming to sell more than safaris by packaging conservation, community benefit and remote wilderness access into one brand. More information
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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