Advantage adds five authors across leadership, cybersecurity and sales

Advantage | The Authority Company announced five new publishing projects spanning tourism, sports, cybersecurity, leadership and sales. The books are set to publish in the coming months across the company’s Forbes Books, SXSW Books and Advantage Books imprints.

Why it matters: - Advantage is expanding its author roster across business and professional genres, reinforcing book publishing as a visibility tool for executives, founders and thought leaders. - The new projects span industries with direct business impact, including cybersecurity, sales leadership, tourism and team performance. - The books are scheduled to publish in the coming months.

What happened: - Advantage | The Authority Company announced five new publishing projects featuring professors, founders, CEOs and business consultants. - The authors are Bo Bernhard, Mike Campbell, Alina Matyukhina, Jeffery S. Perry and Christopher E. Wallace. - The announcement was made in Charleston, S.C.

The details: - Bo Bernhard, Ph.D., a Harvard graduate, former professional athlete, award-winning teacher and researcher, is writing The Fun Economy: How Tourism, Sports, and Entertainment Are Changing the Way the World Works (and Plays). The book is being published under SXSW Books. - Bernhard’s work draws on three decades of research and firsthand experience on the intersections of tourism, sports, entertainment and human behavior. - Bernhard has advised governments, global hospitality leaders and Fortune 500 companies. - Mike Campbell, founder and CEO of Campbell Private Wealth, is writing The Debrief: How Elite Teams Build Trust, Navigate Change, and Achieve Excellence. The book is being published under Forbes Books. - Campbell is a retired Navy commander who flew combat missions, advised the Chairman of the Joint Chiefs of Staff and coordinated operations for the Blue Angels squadron. - Campbell’s book focuses on honest reflection, psychological safety, vulnerability, accountability and 10 characteristics shared by elite teams. - Alina Matyukhina, Ph.D., is Global Head of Cybersecurity for Siemens’ largest business unit and founder of CYBERLEAD Hub. Her book is CYBERLEAD: How Great Leaders Turn Cyber Risk into Competitive Advantage. It is being published under Forbes Books. - Matyukhina was named Cybersecurity Woman of the Year and appeared on the Forbes 30 Under 30 list. - Matyukhina’s book uses 27 case studies, including examples involving Apple, JPMorgan and Microsoft, to show how leadership decisions shape an organization before, during and after a cyber incident. - Jeffery S. Perry, founder and CEO of Lead Mandates LLC, is writing SOAR: Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World. The book is being published under Forbes Books. - Perry has spent decades in boardrooms guiding organizations through transformation as both an executive and board director. - Perry’s book covers releasing outside stigmas, claiming space without waiting for permission and choosing courage over comfort. - Christopher E. Wallace, co-founder of InnerView Group, is writing Selling Clarity. The book is being published under Advantage Books. - Wallace has worked with more than 400,000 frontline sales associates across industries including banking and home improvement. - Wallace’s book argues that the old consultative sales playbook no longer works for modern buyers and offers a practical guide for consumer sales leaders. - Advantage said the authors will share their expertise through the company’s five publishing imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books and Rethink Press. - Advantage also offers public relations, podcasting, personal brand websites, content creation and brand strategy. - The company says it has helped thousands of clients since its founding in 2005 and operates offices in Charleston, S.C., and London. - More information is available on the company’s website.

Between the lines: - The mix of topics suggests Advantage is targeting subject-matter experts whose books can reinforce personal brands in industries where credibility matters. - Several of the projects frame leadership as a response to disruption, whether the disruption is cyber risk, shifting sales behavior or organizational change. - The announcement also shows how the company is using multiple imprints to match authors with specific business audiences.

What's next: - The five books are expected to publish over the next several months. - Advantage is likely to continue building its roster of authors across business, leadership and industry-specific niches. - The company will likely pair publishing with its broader media and brand-building services to support each author launch.